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December 2 saw the birth of a new Umbrella Corporation in the gaming industry. Activision and Vivendi Games are to be combined in one big powerhouse and be called ... Activision Blizzard! So what exactly are we seeing here? In addition to a slew of well-known titles such as Guitar Hero (Activision) and Crash Bandicoot (Vivendi), libraries of games from both companies spread across all platforms, consoles and handhelds, from this generation and previous ones.
Already Vivendi in 2003 contemplating the sale of its games division. Instead, the company division of entertainment giant merged with U.S. TV network NBC, and thus a considerable pressure off the French company. Under that agreement, Vivendi sold Universal Studios, networks, cable TV and its theme parks, and they were paid $ 3.8 billion, while NBC took another $ 1.6 billion in debt.
The new company was called Vivendi Universal, a dollar 43 billion U.S. dollars company. NBC had 80% of assets, which included Universal Studios and NBC.
The new deal with Activision is valued at $ 18.9 billion, and both companies sent tremors through the industry, as they unite to form the bulk of the world's third video game publisher. The giant new publication will be about $ 3.8 billion in pro forma combined calendar 2007 revenues. The merger will create a company, whose collection comprises some of the major video game franchises in the industry, including Blizzard's World of Warcraft, Starcraft and Diablo, Activision's Call of Duty and Tony Hawk, and Vivendi Spyro.
The deal is complicated and still be approved, and is expected to end with a majority Vivendi 52% ownership "of Activision Blizzard trade body" on NASDAQ. But what are the main points and the lessons we gain from this big business? Obviously, there are myriad, but here are some of the key points of the announcement of the merger of Activision and Vivendi Games:
1) Activision is the dominant partner. The agreement provides for Vivendi to fold its games unit, which is estimated at 8.12 billion U.S. dollars, for the new company, and provide 1.73 billion U.S. dollars in cash.
2) Blizzard will enjoy the same independence as ever.
3) World Recipe Warcaft are absolutely amazing: key play Vivendi has 9.3 million subscribers around the world, who pay a monthly subscription on top of the original purchase price.
4) no assets of Vivendi-Blizzard are minimized.
5) Electronic Arts is even greater than the new company, and is probably worried. Activision Blizzard their revenues are estimated at $ 3.8 billion for 2007, s rival Electronic Arts Inc. 'estimates for the full year to $ 3.65 billion.
6) Chairman of Vivendi Games, Rene Penisson, will serve as president of the new company, Activision, and co-chairman Brian Kelly Activision Blizzard will be co-chairman.
In the end, companies come and go, and for all its immaturity, you can tell from the video game industry is getting in years. The first major wave of mergers and acquisitions reached in the mid-'90s, when amplified development costs, the fall of the American arcade, and the movement of development left dozens 2D About the Author:
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Article Source: ArticlesBase.com - Vivendi Games and Activision to Become One
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